Laura brings this creativity and passion into her work at Formative Content and makes sure all the work she does is of high quality. Andrea has a 20 year track record in B2B communications. From interviewing leaders of billion dollar businesses to writing and editing stories about innovative start-ups, she can turn her hand to most things and really enjoys getting her teeth into big projects. As a foreign correspondent and journalist, including for the BBC and EuroNews, Catarina has written about everything from politics and economics, to healthcare and culture. When not keeping the office in check, Caroline enjoys road cycling and has a personal goal to cycle a hundred mile organised bike ride at least twice next year, in Birmingham and London.
Alex has had a long and varied journalism career, and before that was an analyst at Goldman Sachs International. Career highlights to date include winning back to back Headline Money awards, bagging the first interview with banking heavyweight Stephen Hester following his move to RSA, and getting under the skin of London Olympics leader Sebastian Coe. Finance Manager Sam manages the finance and accounts for Formative. He puts his writing ability to good use at Formative Content, crafting compelling copy for his clients. Experienced in just about everything video; from editing, corporate communication, idents, motion graphics, stop motion, visual effects, 3D animation, to the kitchen sink itself. Laura brings this creativity and passion into her work at Formative Content and makes sure all the work she does is of high quality.